The Monday Morning Quarterback, a highly influential and respected trade publication in the contract furniture industry, recently profiled Architectural Forest Products and how the business has been bringing technology and beauty to wood for the past 25 years.
“One might think there is little innovation in veneering. After all, it is a wood product. What can possibly be done that is new or innovative?
Creating high-end veneer products is an art. It takes skill to coax the inherit beauty of natural wood out of a thin sheet of veneer and transfer it to a substrate creating the illusion that it is solid. When it is done poorly, it looks terrible.
But when it is done with skill, it is a thing of beauty.”